When a company is hiring, it pays to have as many sources in their recruiting tool box as possible. Because each source has its own demographic, social media applications are gaining traction. One of the hottest recruiting tools these days is Facebook. Facebook simply has too many eyes watching and thumbs typing every day. With a potential audience of 200 million users daily (total Facebook users nerly 500 million and half of them visit the site daily), a presence on Facebook is just too good an opportunity to pass up.
Using Facebook for social recruiting isn't about sponsoring ads and posting help wanted ads as status updates. It's about letting your network know that you have an opportunity for someone they might know. Social networking - more specifically social recruiting - is about word-of-mouth marketing. Recruiting on Facebook isn't about just word-of-mouth but as Erik Qualman says, it's "world of mouth."
To get started recruiting on Facebook, it takes a simple 3-step strategy:
1. Create a Facebook business page for your company. A business page, unlike your personal page, is a public profile, searchable by the likes of Google, Bing and other search engines. In effect, a Facebook business page is like having a free website on the most popular networking site in the world. Even non-Facebook users can find and view your site when searching for a job.
2. Engage candidates on your Wall. Good candidates are looking for the right place to work just as much as employers are seeking the right candidates to hire. Before they apply, they want to know what it's like to work for your company. What's management like? What are the employees like? Getting employees to post updates about their daily activities gives candidates an honest, inside look at the job. Having employees respond to questions posted by candidates is an excellent way to engage them at the front-line and differentiate your company from the competition.
3. Post video clips of what it's like to work at your company. Record interviews with employees. Give a tour of your facility. Demonstrate what a new hire might expect on his or her first day. You can also run contests to encourage employee participation in monitoring and posting updates to the site as well as referrals. The more activity on the site, the more likely your Facebook Business Pages rank will increase in the search engines and the more likely candidates will find you.
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